Posts Tagged ‘management strategy’
Satisfied Customers is not Enough
It is necessary to induce loyalty behaviors to achieve develop feelings of loyalty. We have developed a document to explain in detail the process of developing loyal customers. Meet the foundation for creating highly satisfactory experience (Moments Wow) and take into account when structuring a Customer Loyalty Program.
Events that impact the customer relationship:
* Is between 5 and 13 times more expensive to get a new customer than keep an existing customer
* Every time the markets are more saturated and competition for new customers is fierce
* Customers are more educated and better informed, have learned more techniques to use its position of customers
* The companies have to work harder to maintain a base of satisfied and loyal customers
* Loyalty to a company or a brand is not achieved only with price. You must be very creative and love to capture customers