Keep your Business in Social Networks
Social networks have a strong influence on the consumer is very true when making purchasing decisions. Social networking is an almost obligatory quotes firm or business where you can not be absent at least on Facebook and Twitter.
The basic actions to keep your business on these social networks are: retweet, recommend or become a fan. These are the new tools for hundreds of companies that are beginning to discover the power of social networks as a new formula to promote themselves and keep customers.
The main problem faced is not to get reach the complicated world of social networks but to make good use of them and effective.
“Get recommendations has become a habit increasingly valued by consumers, who, after receiving the opinion of another user are more likely to act or to purchase,” said Amy Garcia, Managing Director of Hotwire Spain.
Despite the great advantages they can offer social networking, the fear of most companies to venture into this “jungle” society where anyone can comment, criticize or recommend, is one of the main brakes for large and small enterprises .
-. Before opening a profile needs planning
Any company wanting to create an account at social networking should be aware that this is not just a corporate profile, making it necessary to elaborate upon a strategy in which we must determine the target audience and by what means we approach it.
One of the biggest mistakes made by most companies is the lack of planning. “An initial effort to get ‘fans’ or ‘followers’ in the major social networks is insufficient without a continuous work to keep the attention of consumers,” said Amy Garcia.
-. Providing the resources necessary to maintain
Once you create a profile and some followers or fans in the account of friends, it is necessary to have the feedback or response from users.
“Interactivity is one of the main objectives to keep the network alive and that adds value to the products of the company with the views, criticisms and advice from the Internet,” said Garcia.
Get this dynamic will depend largely on the variety of content and its suitability for each network, a task that can be developed by a Community Manager who is in charge of creating, managing and stimulate a community of Internet users.