Referrals are the key to growing our customer base. A blog used properly can become a machine to generate referrals. If you’re not familiar with the techniques named here, is to be studied and putting them into practice.
Of course it takes time, but promote our blog is to promote our business, slowly you will see the results.
Do you know other techniques you can use your blog to generate referrals? Please share your ideas in the comments section below. And remember: the intelligent comments can drive traffic to your own blog.
1. Active to promote your blog
A blog is a great marketing tool but, contrary to what many people think it is necessary to promote it first. You can leverage your presence in social media promoting the new posts that you publish or at least the best posts.
The blogging platforms used by default RSS (See: What is RSS?), So you can use tools such as Pingoat to send your post to news aggregations.
Use social bookmarking tools like Delicious, StumbleUpon, Blogs, Fresqui, MrWong, etc. to your posts. If you have a fanpage on facebook, send your posts, the same applies if you are part of a group on LinkedIn.
Use Twitter to interrelation with your referrals, post offers, address questions, do surveys, etc..
Leave appropriate and intelligent comments on other blogs related to your topic and link to your blog.
2. Channeling traffic to your blog to your website
Today many companies use a combination of institutional website where they present their products and services and a blog where they post notes (called posts). If this is your case, then to the extent that your blog get traffic, you should refer you to the website, to make referrals to prospects and then, if all goes well, customers.
The most effective way to send that traffic is through links that contain keywords to the articles or services which offer more information.
3. Publishes a Newsletter
To maintain the relationship with your referrals’s nothing better than to publish a newsletter periodically. See How to Create a Newsletter for distribution.