Referrals are the foundation of our business or activity. Without referring our company or enterprise fails.
To generate leads online you need a constant source of new and qualified prospects to your website, ie: traffic. And for this you need good visibility on search engines, along with a good presence in social media.
What better tool to your blog? A blog can help increase the visibility of your business, drive more traffic to your website and convert that traffic into leads. But this does not work alone, only amplifies your efforts, no pain, no prize.
Techniques For Generating Referrals From Your Blog:
1. Invest time in getting a good title (with good keywords) for each post.
Every post you post is a new page of your blog and therefore a new opportunity to place a keyword for your company.
The post’s title is the title of the page and that’s the most important variable for positioning. Make sure that the best keyword appears at the beginning of the title and post body.
You can obtain more information on writing for the web
2. Your titles are captivating
People often says “I like” (Facebook) or make an RT (Twitter) based only on the title, even before reading the note. So the title should be captivating, compelling, have “hook.”
But do not abuse the title should reflect the content. Nothing gives me more angry to find that the title that interests me has nothing to do with the note, so I generated an enormous distrust of their author.
3. Write for your audience, your prospects and customers
The news of your company, but of course you publish, not what attracts customers. Maintains the focus of your blog on topics that will “hurt” to your customers.
Every question you get is a chance for a post. Think about the following, for each person who asks a question there are hundreds who are asking the same question but did not take the initiative to ask.
There are questions that deserve a post to answer, others will have to group them, each case is different.
4. Regularly publishes
Publish posts to your blog is to market and all economic activity must be time for promotion. So no “I have no time for blogging.” Agéndatelo if necessary, but set a goal and stick to a schedule, consider a minimum of 2 post per week.
5. Appear on other blogs to reach your audience
I’ve said , posted on other blogs or websites related to your topic is the best and cheapest advertising you can do it effortlessly introduces you to a new audience.