The banking system
The full value of the benefits of belonging to a network requires the contribution of the banking system, especially as regards the method of assessment of creditworthiness in terms of relational component / quality, particularly important for small businesses.
In addition to providing full support to the internationalization processes of small businesses and mitigate the risk of credit rationing, we need a specific knowledge of foreign markets and economic and banking procedures the prevailing there, the knowledge that only international banks in the banking system are can possess. The foreign network of Italian banks internationalized represents an important strategic tool to be exploited, a true “gateway” to foreign markets.
At what point
Italian operators are distinguished on the world markets for a single production, and not replicable outside of extremely high quality. To meet the challenge of global markets is therefore essential to focus on “Made in Italy” or on characteristics such as creativity, design, craftsmanship and industry, enabling companies to make goods almost tailor-made for customers, even in high-tech sectors such as mechanics or means of transport.
In an era when globalization increasingly influence the competitiveness and structure of industrial countries, the crucial challenges for the future are essentially:
* Improving value for money, focusing on quality Italian products
* The conquest of new and large class of affluent consumers in emerging markets due to the production of consumer goods to medium-high. You do not need to go far, you can bet on markets such as Eastern Europe and the Mediterranean.
* Strategies for marketing and communication key to upgrading strategic Business Component companies who responded to the crisis have in fact adopted two main strategies:
* Was continued upgrading quality launched before the crisis, although with a greater cost control
* About half of small businesses seems to have introduced internationalized forms of upgrading strategy, or a more developed markets
The role of banks and institutions. The results of the survey of small businesses confirm the importance of a stable relationship with the bank, especially internationalized, in the interests of transparency and mutual information. For its part, the bank must offer products and services designed to reduce fixed costs associated with the process of internationalization.
With regard to public institutions in support of internationalization, it is essential for greater coordination and rationalization of different actors, directed with a strong government. To reduce costs and timing of interventions is also desirable for the implication of private and horizontal subsidiarity